Ten Reasons

Ten Reasons Why Smart Organizations are Moving to Cloud BI Mark Smith Jeff Morris CEO & Chief Research Officer VP of Product Marketing Ventana Research GoodData @marksmithVR [email protected]

Usability of Software is Top Priority Maximum Usage is Essential •  Analytics should be used by everyone that needs them. •  Usage of analytics and business intelligence has been used by few. Top Evaluation Criteria •  Security is critical for loading and preparing data for analytics. •  Usability is #1 evaluation criteria for 92% indicating overall importance. Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 5 © 2015 Ventana Research

The Cloud Challenge to Usability: Provide actionable, self-service insights to a broad range of users— both technical and non-technical. Intuitive, interactive Fact: GoodData’s Daily 30% user experiences Average Usage Rate: Guided Analysis Responsive Dashboards Ad Hoc Data Access Proactive Alerts 6 2015 GoodData Corporation. All rights reserved.

The Cloud Challenge to Innovation: Create new models for customer data monetization. Enterprise data Fact: GoodData’s Powered by products and program creates new paths for embedded analytics enterprise businesses and ISVs to monetize data Additional AVERAGE Premium Data Sources (ERP Data) Products RETURN 13:1 Benchmarking Benchmarking Across Industries and Within Distribution Ad Hoc Centers Reporting Premium Analytics including more reports, dashboards and ad-hoc View-Only across all products Standard View-Only Reporting and Visualization Across all Products NEW REVENUE STREAMS BY TIERING AND MONETIZATION ANALYTICS 2015 GoodData Corporation. All rights reserved. 8

Reliability Provides Availability Essential Evaluation Criteria •  Second most important criteria for cloud analytics. •  Overall importance to 90% of organizations today. Characteristics of Reliability •  Examine user, application and data performance and scalability. •  Perform service level agreement review to ensure reliability. Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 9 © 2015 Ventana Research

The Cloud Challenge to Availability: Meet customer uptime expectations for IP-based services. Fact: GoodData’s Uptime Industry-leading SLAs Goal: 99.5% 99.5% Gooddata.com/trust Hours HRs HRs HRs HRs HRs HRs HRs Downtime 0.75 0.52 2.54 0.12 2.57 0.41 1.19 100% 99.93% 99.98% 99.94% 99.90% 99.84% Real 99.65% 99.65% Uptime 99% JUL JUN MAY APR MAR FEB JAN 2015 2015 GoodData Corporation. All rights reserved. 10

The Cloud Challenge to Cost: Reduce barriers to business intelligence with outsourced infrastructure and management. End-to-end platform Fact: GoodData eliminates the need for point solutions Analytics ETL Infrastructure Engine Data Data Visualization Warehouse 2015 GoodData Corporation. All rights reserved. 12

Manageability of Cloud Analytics Empowering Business •  Business professionals should be able to manage deployment. •  Reduce load and resources in IT to work on other key tasks. Essential Evaluation Criteria •  Manageability is third (92%) most overall important criteria. •  Examine software for use by operations and analysts. Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 13 © 2015 Ventana Research

The Cloud Challenge to Manageability: Remove the siloes of traditional BI with self-service management tools. Activity and operational Fact: GoodData averages data monitoring tools over 3M data set uploads 3M per week 2015 GoodData Corporation. All rights reserved. 14

Adaptability of Analytics is Essential Key Evaluation Criteria •  Integrating to business with data is essential for cloud analytics. •  Overall importance to 80% of organizations today. Critical for Cloud Analytics •  Integrating data from sources has high overall importance (82%). •  Integrate to cloud apps (61%), social media (48%), Internet (33%). Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 15 © 2015 Ventana Research

Cloud Challenge for Adaptability Fluidly integrate multiple internal and external data sources, with rapid updates. Easy connectors, SDKs, Fact: 85% of deployments 85% APIs and accelerators go live within 10 weeks 2015 GoodData Corporation. All rights reserved. 16

The Cloud Challenge to ROI: Deliver fastest time to value with agile deployment of customized analytics. Award-winning Fact: GoodData’s deployments of customers achieve up to 800% customer analytics 800% ROI Problem Deliver detailed insight into sales and operational performance Solution Sales and Operational Analytics Results “GoodData gives oursales team the insights ‣  804% ROI on GoodData investment. Nucleus they need to market, sell and grow our ROI Award winner 2015. ‣  Significant revenue increases month over business in a fraction of the time.” month since rolling out to sales – Yale Sun, Data Team Lead ‣  Sales views pipeline, revenue contribution, team performance and account profitabilty ‣  Operational and services improvements 2015 GoodData Corporation. All rights reserved. 18

Security is Priority for Cloud Analytics Removing Cloud on Security •  Over half (56%) not confident in security of data and analytics. •  Security in cloud uses latest technology to protect data. Security is Key Data Activity •  Security is critical for loading and preparing data for analytics. •  Security is third most important data activity (45%). Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 19 © 2015 Ventana Research

Cloud Challenge for Security Secure sensitive data delivered via cloud-based protocols. Security by design with Fact: GoodData is certified DevOpsSec by TRUSTe and HIPAA compliant. SOC2 Audited Data Center SOC 2 Audited DevOpsSec Workspace Encrypted ADS • Splunk File •  Log capture and monitor Systems •  Custom algorithmic searches to monitor behavior Cloud Computing Fabric App Logs Splunk Simple Storage Cloud Monitoring Storage Logs Control Center GoodData Multi-factor Admins Access Rackspace Rackspace OS Logs OS and USA Europe Hardware Elk Grove, IL London, UK 2015 GoodData Corporation. All rights reserved. 20

The Cloud Challenge to Community: Leverage project metadata to develop best practices that accelerate user discovery. Guided discovery Fact: GoodData offers based on user best interactive recommendations 50K+ practices based on KPIs from more than 50K projects 2015 GoodData Corporation. All rights reserved. 22

Availability of Analytics at Anytime Analytics Around the Clock •  Analytics should be available to anyone at anytime. •  Analytics should be available through web and mobile device. Avoid Restrictions or Downtime •  Historically BI deployment was not a priority for IT on availability. rd •  3 party managing uptime through SLA is essential. Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 23 © 2015 Ventana Research

The Cloud Challenge to Availability: Deliver on-demand access to analytics seamlessly across devices. Clean, responsive Fact: Gooddata offers data design in HTML5 centers in US and UK. 24 2015 GoodData Corporation. All rights reserved.

Q&A 25

Ten Reasons Why Smart Organizations are Moving to Cloud BI Mark Smith Jeff Morris CEO & Chief VP of Product Research Officer, Marketing, GoodData Ventana Research [email protected] @marksmithVR 26

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