Adaptability of Analytics is Essential Key Evaluation Criteria •  Integrating to business with data is essential for cloud analytics. •  Overall importance to 80% of organizations today. Critical for Cloud Analytics •  Integrating data from sources has high overall importance (82%). •  Integrate to cloud apps (61%), social media (48%), Internet (33%). Source: Ventana Research Data and Analytics in the Cloud Benchmark Research 15 © 2015 Ventana Research