But...have you considered that data and analytics If you’re a SaaS “Architect of Business Value” with are not just the keys to planning for growth— growth on the brain—now is the time to invest in but rather, might be the actual keys to growth? embedded analytics, harvesting the full value of Gartner estimates that, through 2015, more than 90% the data that already exists within your core product. of business leaders will view content information as Turn the page to get a better understanding of the a strategic asset, yet fewer than 10% will quantify its market opportunity for data products and services; economic value. 2 Are you part of the 90% of business how analytics can help you create business growth; leaders that recognizes their data as an asset? and what key attributes to look for in an embedded Better yet, are you part of the 10% that analytics partner solution. knows how to quantify its value? CFOs FOCUS ON GROWTH TO BECOME ARCHITECTS OF BUSINESS VALUE 50 45 36 39 27 28 22 16 2011 2014 2016 - Projected Focus primarily on cost control Focus primarily on investment in Evenly split between cost control growth-oriented activities and growth Source: Accenture, “Accenture 2014 High Performance Finance Study: The CFO as Architect of Business Value” WHAT’S THE ROI OF EMBEDDED ANALYTICS? 3