Prepare to Pivot :: The Changing Role of the CFO CFOs, your time has finally come. Accenture deems this the year that CFOs across all industries will make the transition to being true “Architects of Business Value,” as their focus shifts from reducing costs to creating business growth. That’s right, ”Bean Counters” no more, your true value is being recognized for once 1 and for all. Of course, as a financial leader in one of the most rapidly evolving sectors in the world, you probably pivoted a long time ago—early-on becoming of the 81% of CFOs that are now partnering directly with CEOs to drive transformational change via strategic planning and decision-making. And, as a SaaS leader—you also probably were ahead of your peers in understanding the importance of technology in enabling those processes, while simultaneously reducing complexity. 72% of CFOs now confirm that big data and analytical insight are critical to decision-making. WHAT’S THE ROI OF EMBEDDED ANALYTICS? 2