Value Driver # 1 :: Net New Revenue Creation The value you can achieve with embedded analytics It’s a process we like to call Agile compounds exponentially over time. Make the Revenue Development. investment, and you’ll be reaping rewards for years to come. Start customers at your basic tier, then walk them up the analytics maturity model, collecting enhanced Analytics can be a powerful differentiator— returns along the way. Double down on your initial giving you a competitive advantage. An advantage offering: releasing advanced analytics with ad hoc that can be exploited over and over again to help reporting; monetizing benchmark data gleaned you land net new business and create new lines of across customer instances; and integrating third- revenue, offering upgrades or even launching new party data to become a leader in delivering industry data products. macro-indicators. NEW REVENUE STREAMS BY TIERING AND MONETIZING ANALYTICS Elite “We are empowering our Premium customers with GoodData’s tactical, Additional operational, and strategic insight to Advanced data sources, Advanced Benchmarking including change how the industry as a whole reporting, across industries, ERP and Standard dashboards geographies third-party makes decisions.” Interactive and ad-hoc and more reporting analysis across products —Sid Shetty, VP Global Services Want to see how it’s done? Read the case study to learn how GoodData customer ServiceChannel, a cloud-based ERP system provider for management of facilities like shopping malls—became a leading source of industry insights when they combined their own data with external data on weather patterns, gas prices, and demographics. WHAT’S THE ROI OF EMBEDDED ANALYTICS? 6