Value Driver # 2 :: Increased Lifetime Customer Value Embedded analytics don’t just help you land new customers—they also help you keep the customers you have, reducing churn while increasing lifetime customer value. Customers that engage with analytics are stickier. They use the product more, and they feel better about it. When renewal time comes, or upgrade discussions take place, they’re loyal. Why? Because analytics prove their own value— delivering critical insights to users of all skill-levels across organizations, while strengthening your relationship with those customers. It’s a personal touch that motivates your customer to become a better customer. Need some proof points? Let’s talk about: WHAT’S THE ROI OF EMBEDDED ANALYTICS? 7