1 “Accenture 2014 High Performance Finance Study: The CFO as Architect of Business Value”, Accenture Strategy 2 Gartner “Why and How to Measure the Value of Your Information Assets”, Douglas Laney, 4 August 2015 3 “Digital Innovation Reshapes The Future Of Business Applications”, Forrester Research, Inc., July 17, 2015 4 Gartner “Nexus Forces Fuel the Digital Workplace”, Jeffrey Mann, Matthew W. Cain, Chris Howard, Gartner Foundational, 24 February 2015 5 “Worldwide Big Data Technology and Services Forecast, 2015–2019” IDC, October 2015 6 Gartner, “Magic Quadrant for Business Intelligence and Analytics Platforms”, Rita L. Sallam, Bill Hostmann, Kurt Schlegel, Joao Tapadinhas, Josh Parenteau, Thomas W. Oestreich, 23 February 2015 7 “The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015”, Forrester Research, Inc., September 25, 2015 *Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. WHAT’S THE ROI OF EMBEDDED ANALYTICS? 13